Account Based Marketing Manager

Geospatial jobs

Location: Leuven, Belgium or Norcross, Georgia US

Hexagon Geospatial is looking for an Account Based Marketing Manager.

The ABM manager, global/strategic accounts, reports to the VP Global Marketing and is responsible for planning and executing a multitude of marketing programs – e.g. account intelligence gathering, demand creation, reputation support and sales enablement – in agreed-upon large accounts to support sales goals.


RESPONSIBILITIES

  • Translate sales objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support

  • Provide ongoing data and insights on strategic accounts and contacts within these accounts

  • Support ABM leadership in selecting the most appropriate candidate accounts for one-to-one (large account) marketing execution

  • Educate account executives on the potential role of marketing within global/strategic accounts

  • Conduct outreach to global/strategic accounts to identify and mitigate any conflicts

  • Understand which internal organizational marketing campaigns and assets to leverage for strategic account engagement planning

  • Orchestrate and lead ongoing account check-ins with account executives to ensure account goals, key contacts and account plans remain on track, and discuss upcoming account requirements and modifications

  • Internally promote account-specific engagement marketing plans, updating these plans based on account executive collaboration (and sometimes securing additional budget from sales to execute

YOUR MUST HAVES

  • Master’s Degree in business management or economics

  • Five to 10 years of previous marketing experience, ideally in a named or strategic account model

  • Three to five years of relevant industry experience

  • Previous sales experience is a plus

  • Proven experience working successfully with sales

  • Ability to leverage data and insights in the development of marketing plans aligned to account strategies

  • Demand creation, both sales-led and marketing-led

  • Leadership and negotiation skills

  • Goal and task prioritization

  • Strong oral and written communication skills

  • Problem solving

  • Social media execution (appropriate, effective use of common social media sites and technologies)

  • Test Strong oral and written communication skills



Work With Us

We have a bottom-up approach, so your input and ideas will always play a crucial role on our company’s bottom-line.

You will quickly see the impact of your work in real-life, not just in reports.

You will enjoy working in a highly entrepreneurial environment, without rigid processes & long approval flows.

We are a highly talented international team of top-notch experts and learn from each other every day.